“I rob banks because that is where the money is”, is a famous quote attributed to (in)famous bank robber Willie Sutton[1]. It is also known as Sutton’s Law. Suttons law still holds true for many things, including modern (cyber)crime. If you want to earn money from your crimes, focus on what people value most.

Ransomware is an example of just this. Criminals target what is most valuable to organisations and individuals, their data or memories.